THE STORY
Reported Haunting
Employees at Hollywood Toys & Costumes report years of unexplained activity inside the historic 1928 building, including apparent poltergeist phenomena and other strange encounters. The location was investigated by Ghost Adventures in the 2021 episode "Terror at the Toy Shop."
Hollywood Toys & Costumes occupies the historic former J.J. Newberry building on Hollywood Boulevard. Built in 1928, the Art Deco structure has developed a reputation for paranormal activity. The business itself acknowledges that numerous employees have experienced unexplained encounters over the years. The reports attracted the Ghost Adventures team, which investigated the location in 2021 and focused on claims of poltergeist activity within the store.